This is Julie, an aspiring middle class twenty year old. She can relate to the lyrics and music of the genre rock. She is currently in university and is close to graduating. She is looking for inspiration and has part time jobs to support her expenses and to pay for her student loans. Her weekly disposable income is around 5 pounds. My magazine is suitable for her because not only is it within her disposable income but it suits her personality. The magazine will be monthly and has free items (CDs) from time to time. It contains honest and inspiring information and stories on talented musicians. It also contains information on both upcoming and already popular musicians. My magazine will not have information on gossip but only on controversies related to the careers of the musicians and information on concerts.
My magazine will break a few conventions which will suit the personality of a young open minded individual. My magazine house style is red(passion), black (dramatics and truth) and blue (coolness). I'm trying to make my magazine suitable to people who are open minded and aspiring in a way that it isn't just a form of entertainment but it can inspire them and be a regular part of their lives. I am targeting 16-25 year olds who are mostly from middle class and maybe a few from working class and upper class.
In Maslow's Hierarchy of needs, Julie can be categorised as a level 4 (Esteem Needs), this is because being a stereotypical rock genre fan, she would have a strong personality with self respect and would need respect from others. She would also command independence and dominance as it is an important part of her personality. She could also be categorised as a level 5 (Self Actualisation), as she would want to realise her potential and seek personal growth and peak experiences which is typical of a rock fan who usually deters from the mainstream while trying to find themselves (anti-authority rebels).
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